A personalized email isn't just one that uses someone's first name. It's one that knows what they bought, anticipates what they want next, and presents it in a way that looks right on any device.
This path walks you through:
Building a complete, personalized email using Insider's Drag-and-Drop Editor. You'll plan your data structure, build and configure content blocks, display purchased items dynamically, and add tailored product recommendations. Along the way, you'll develop visual judgment — learning what good design actually looks like in the editor, and how to avoid the most common layout mistakes with padding, CTA buttons, and mobile sizing.
By the end:
You'll be able to design, configure, and test a real personalized email campaign — not just in theory, but block by block.