What Is Email Marketing & Get to Know Insider Email
Outline
Did you know email marketing delivers an average ROI of $36 for every $1 spent? With over 4 billion users worldwide, email remains one of the most effective and direct channels for connecting with audiences.
In this lesson, you'll learn why businesses rely on email to build relationships, deliver timely messages, and drive revenue.
What is Email Marketing?
From retail to travel, email marketing is a digital strategy that uses emails to connect with an audience. It continues to thrive because it delivers results:
High ROI: Exceptional returns at a low cost compared to paid ads or direct mail.
Personalized Communication: Emails tailored to individual preferences drive six times higher transaction rates.
Scalability & Versatility: Suitable for everything from product launches to nurturing leads.
Measurable Impact: Advanced analytics enable continuous optimization of campaigns.
How Insider Enhances Email Marketing
Email marketing isn’t just about sending messages; it’s about delivering value tailored to your audience’s needs. Let's explore how Insider’s platform can help you create email campaigns that not only drive engagement but also foster brand loyalty and increase revenue.
Examples of Email Marketing Across Industries
With Insider’s tools, you can directly address industry-specific needs, turning challenges into opportunities for growth and engagement. Here’s how various industries use email to solve specific challenges and drive business growth:
Retail & E-commerce: Combat cart abandonment with timely reminders, highlight personalized product recommendations based on browsing history, and drive urgency with exclusive discounts tailored to customer preferences.
Beauty & Cosmetics: Nurture customer loyalty by offering sneak peeks of new products, early access to sales, and VIP-only perks that make customers feel valued and engaged.
Automotive: Build excitement around new launches with teaser campaigns, offer seasonal discounts on services or accessories, and invite customers for test drives with compelling calls-to-action.
Financial Services: Foster trust and transparency by providing account updates, promoting new financial products, and sharing educational content such as budgeting tips or investment guides.
Travel & Hospitality: Inspire wanderlust with destination highlights, drive bookings with limited-time promotions, and keep guests engaged with personalized travel itineraries or loyalty program updates.
Telecommunications: Highlight new plans or bundled services that align with customer usage, notify customers about network upgrades, and reward loyalty with exclusive offers or discounts.
Did you know?
Insider's "Email" used to be called "Newsletters." Don't be surprised when you come across the old name in old documents or hear old Insider members accidentally say the old name.
Where can you find Email on the Panel?
Experience > Message > Email
