About This Learning Path
Architect is Insider’s cross-channel journey orchestration engine. Learn to design, automate, and optimize personalized customer journeys powered by real-time data. This path equips both marketers and developers with the skills to deliver seamless, high-impact experiences.

Prerequisites
This path is open to all skill levels. However, a basic understanding of digital marketing and customer engagement will help you get the most value.

Earn Your Certification Badge
Prove your expertise by acing the final assessment with a score of 80% or higher. Earn your certification badge and proudly display it on LinkedIn, in your email signature, or anywhere you want to showcase your skills.