Introduction to the Architect Automation Powerhouse

What is Architect?

Marketers face an ongoing challenge: engaging customers across multiple platforms while ensuring a consistent, seamless experience. Customers interact with brands through various touchpoints—email, SMS, WhatsApp, push notifications, websites, and even in-store interactions.

In this video, you'll learn how to connect these interactions into a unified experience.

Difference Between Omni-Channel and  Multichannel Marketing

Marketers often use the terms multi-channel and omni-channel interchangeably, but they represent very different approaches.

Many brands fall into the multi-channel trap, where different departments manage separate marketing efforts, leading to inconsistent messaging and missed opportunities. Architect enables omni-channel marketing, ensuring that all interactions adapt dynamically to user behavior and feel like a single, cohesive conversation.

Architect’s Core Capabilities & Features

Architect allows marketers to build automated customer journeys that scale engagement while maintaining a personalized touch. Below are its key capabilities:

Customer Journey Automation

• Build behavior-driven workflows that guide users through a personalized experience.
• Automate responses based on real-time user actions (e.g., browsing behavior, cart abandonment).

Cross-Channel Orchestration

• Seamlessly connect channels like Email, SMS, WhatsApp, Web Push, In-App Messaging, Google Ads, and API-triggered actions.
• Architect automatically selects the best channel based on user engagement patterns.

Advanced Segmentation & Targeting

• Use real-time customer data to create highly targeted audience segments.
• Personalize messages based on user attributes, behaviors, and AI-driven insights.

AI-Driven Optimization

• Use A/B testing to refine campaign effectiveness.
• Implement predictive analytics to determine the best time and channel for engagement.

Real-Time Tracking & Insights

• Monitor journey performance as it happens.
• Optimize engagement with data-driven decision-making.

With these capabilities, Architect enables businesses to transition from basic automation to intelligent, customer-centric engagement.

🎬  Architect in Practice: An Omni-Channel Success Story

A leading retailer wanted to improve its cart recovery strategy while ensuring a consistent user experience across touchpoints.

• The brand integrated email, SMS, push notifications, and Facebook Ads within Architect.
• Whenever a user abandoned their cart, Architect triggered a personalized email.
• If the user didn’t engage, a push notification followed.
• If there was still no response, a targeted Facebook ad was launched to bring them back.

This omni-channel approach increased cart recovery rates by 20% and reduced customer drop-off, proving the power of automation and personalization.