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Outline

Before diving into creating campaigns for your website, it's essential to familiarize yourself with the Listing Page β€” the first page you'll encounter when accessing any Web Suite product. In this lesson, we'll use Web Templates as an example to explore the key features and functions of the Listing Page. You'll learn how to manage and interact with your campaigns, from creating new ones to analyzing performance and making adjustments.

When you select Web Templates (navigate to Experience > Optimize > Web Templates from the left menu), you'll be presented with a list of all your campaigns. Here's a breakdown of what you can do on the Listing Page.

Access Web Templates
Listing Page of Web Templates

Create Campaigns

You can easily create new campaigns by clicking on the Create button. This allows you to start building your campaign.

Create campaigns

Filter Campaigns

You can filter and list your campaigns based on their statuses, products and platforms

Filter campaigns

Search Campaigns

The search bar lets you find campaigns by name or campaign ID, saving you time when managing a large list of campaigns.

Search campaigns

Sort Campaigns

You can sort your campaigns by their Names, Starts On dates, and Ends On dates.

Sort campaign

View Campaign Platforms

You can view which platforms your campaigns are active on.

View campaign platforms

Test Campaigns

You can access a Test Link for each campaign to verify that everything is set up correctly before launching it live.

See Analytics for Each Campaign

Clicking Analytics for each campaign lets you view key performance metrics, allowing you to assess how well each campaign is performing.

See Analytics

View Campaign Details

You can click Details to view comprehensive information about each campaign, including campaign ID, segments, rules, variations, and goals.

View campaign details

Duplicate Campaigns

Need a similar campaign? You can use the Duplicate button to create a copy of an existing campaign and make edits for different platforms or variations.

Duplicate campaigns

Change Activation Statuses

You can adjust the activation status of your campaigns, including activating, testing, or deactivating them as needed.

Change activation statuses

Delete Campaigns

If a campaign is no longer needed, you can delete it by clicking the Delete button next to the campaign name.

Delete campaigns

Export Results

You can download collected data, such as leads or survey responses, by clicking Export Variation to analyze your campaign results.

Export results

By now, you should feel confident navigating the Listing Page to manage your campaigns efficiently.Β In the next section of the course, we'll dive into creating campaigns, so stay tuned!