Insider’s Unified Customer Database brings user data together to create accurate, unified profiles. We’ll guide you through key features like the User Profiles and Attributes & Events pages, explain how user behavior is tracked, and show you how to manage identity settings and data retention policies. By the end, you’ll be ready to make the most of your customer data with confidence.
Fundamentals of UCD
This section introduces the core concepts behind the Unified Customer Database (UCD), outlining its importance in managing customer data efficiently for various channels.
This section guides you through the key areas of the InOne panel, focusing on the User Profiles page and the Attributes and Events page, and explains the differences between events and attributes.
This section covers advanced topics related to UCD, including the process of identifying and unifying user data using Identity Resolution Management, and data retention rules for attributes and events.