About This Learning Path
Already mastered the basics? Take your skills to the next level with strategic segmentation, automation techniques, and multi-channel campaign strategies. This path will help you optimize performance, personalize experiences, and scale your impact with Insider.
Prerequisites
Before starting this path, we recommend completing the Insider Fundamentals learning path and product courses specific for your account in the Foundation Builder learning path.
Take your email marketing to the next level. Learn how to build smarter automation, refine segmentation, and apply data-driven tactics to increase engagement and performance.
Craft high-performing SMS campaigns with precision. Explore best practices, performance measurement, and data-led approaches to improve results.
Refine and scale your WhatsApp marketing efforts. Learn how to build impactful campaigns, analyze results, and continuously improve engagement.
Drive deeper engagement with advanced mobile app strategies. Use Architect and Smart Recommender to deliver personalized, high-converting campaigns and improve the in-app experience.
Unlock the full potential of Architect. Learn how to design personalized, cross-channel journeys—and continuously optimize them for performance and scale.
Enhance your web strategy with advanced campaign creation, targeting, and performance insights using Action Builder, Web Push, and Web Templates.
Refine your Web Push strategy with advanced setup, testing, and analytics to maximize reach and engagement.
Use Insider’s Smart Recommender to its fullest. Learn how to set up campaigns, apply personalization strategies, and interpret analytics for smarter recommendations.
Customize and optimize the Eureka search experience. Learn how to tailor API settings, manage merchandising rules, and monitor performance.
Take your chatbot strategy to the next level. Build, publish, and measure advanced chatbot flows to automate interactions and support at scale.
