Master Your Customer Data
Your roadmap to a 360-degree view is ready. We’ve collected everything you need to master UCD, Insider's Customer Data Platform (CDP). From understanding unified profiles to configuring your data identifiers, this is where personalization begins.
Find Your Starting Point
Not sure where to begin? Read the statements below to find your match:
- I am brand new to to CDPs and unified data: Start with Path 1 to define what UCD is, understand the value of a unified profile, and learn how data comes together.
- I understand the concept, but I need to configure my account: Jump to Path 2 to implement your data settings, map attributes, and complete your technical setup.
Prove Your Skills
After completing each path, take the Assessment to earn your Official Certification Badge. It is the best way to validate your expertise and show you are ready to lead.
