Unlock the Power of Insider's Mobile App Templates 

Engaging users while they are active in your app is critical for success in today’s mobile-first world. Personalized in-app communication helps businesses:

• Increase conversions with relevant, well-timed messages.
• Boost engagement by delivering interactive experiences.
• Collect high-quality leads using smart form templates.
• Reduce cart abandonment with real-time nudges.

Insider’s Mobile App Templates make it easy to achieve these goals—without coding or development delays.

What Are Mobile App Templates?

Using the right app template can increase engagement by over 50 percent. In this video, you’ll learn about Insider’s app templates and how to identify the best use cases for each template.

Mobile App Template Categories & Best Practices

1. Engagement & Gamification Templates

Goal: Increase engagement by adding interactive elements to your app experience.

Wheel of Fortune

• Use case: Boost engagement with gamified discounts and rewards.
• Best practice: Offer compelling prizes (such as free shipping or discounts) to incentivize spins.
• Industry examples:
  • Retail and e-commerce: Encourage users to spin for a discount before checkout.
  • Travel and hospitality: Reward loyal customers with surprise upgrades.

Scratch Coupon

• Use case: Drive participation in promotions with interactive scratch cards.
• Best practice: Use visual cues like “Scratch to reveal your surprise” to encourage action.
• Industry examples:
  • Financial services: Offer exclusive cashback rewards.
  • Telecom: Provide bonus data or special service offers.

2. Customer Feedback & Surveys

Goal: Gather insights from users to optimize app experience and increase retention.

NPS & Feedback Survey

• Use case: Collect user sentiment and app experience insights.
• Best practice: Keep it short (one to two questions max) and time it strategically (such as after feature use).
• Industry examples:
  • SaaS and B2B: Ask for feedback after product onboarding.
  • Retail and e-commerce: Request ratings after an order is delivered.

Opt-In Reminder

• Use case: Improve opt-in rates for push notifications, emails, or SMS.
• Best practice: Show benefits of opting in (such as “Be the first to know about exclusive deals”).
• Industry examples:
  • Media and entertainment: Increase sign-ups for content alerts.
  • Finance and banking: Encourage users to opt into security notifications.

3. Conversion & Revenue Boosters

Goal: Maximize sales and drive users toward high-value actions.

Cart Abandonment Reminder

• Use case: Reduce drop-off rates by reminding users of their pending purchases.
• Best practice: Add urgency (such as “Your cart expires in two hours—complete your purchase now”).
• Industry examples:
  • E-commerce: Recover lost sales by displaying cart items with a discount.
  • Food delivery: Encourage users to complete their meal order.

Social Proof Notifications

• Use case: Build trust and urgency with real-time activity updates.
• Best practice: Use dynamic content (such as “John from New York just booked this hotel”).
• Industry examples:
  • Travel and hospitality: Show recent bookings to create urgency.
  • Fashion and beauty: Highlight trending products to drive impulse buys.